Archive for September, 2009

Posted on September 25, 2009 - by Janet Smith

Demystifying Green Power: Benefits of Clean Energy are Available to All

Green Power, like telephones has evolved. The EPA had to think out of the box, and came up with this cool way to have the benefits of clean energy available to everyone everywhere just like a cell phone. Green Power is available to those who live in a site physically ‘connected’ to a renewable energy source like wind, solar, biomass or hydro, or not.

Posted on September 25, 2009 - by Janet Smith

Advertisers Are Customers, How Newspapers can Win Our Business

Dear Newspapers:
We know you need us and ironically we would like to work with you.  No, I’m not a big box store like Macy’s or even Toyota or BofA.  I’m not representing restaurants, hotels, convention centers or classified advertisers.  I’m the voice of millions of small businesses in Every City, USA that needs you to [...]

Posted on September 24, 2009 - by Janet Smith

Advertising Fatigue: When E=mc squared Generates Negative Energy

 
Do ads fail because of the wrong medium, product, price or timing?
One of the above…all of the above or …. none of the above…?
Our greatest gift is our attention and our greatest commodity is our time; we are just plain busy; we have a lot to do.  What if the mass of advertisers vying for [...]

Posted on September 24, 2009 - by Janet Smith

Business Strategies for Renewable Energy

I attended the Renewable Energy Markets (REM) show in Atlanta in September where influential key players in renewable energy including power marketers, developers and manufacturers, large purchasers, retail and wholesale green power suppliers, electric utilities, and government agencies have gathered annually for 15 years to discuss the major issues facing the industry. I also took [...]

Posted on September 23, 2009 - by Janet Smith

That Pain May Not Be a Hamstring Pull, it May Be Sciatica

Most people do not know (and until recently, I was one of them) that bulging or herniated discs in the very common L5 or S1 area can cause sciatica, leg pain that initially can feel very similar to a hamstring pull. Although sciatica is usually caused with a back injury, it does not necessarily cause back pain. As the sciatic nerve becomes more inflamed, it includes shooting horrific pain down the entire leg, causing the leg owner to take said leg to the doctor to confirm that pain is not a hamstring.

Posted on September 21, 2009 - by Janet Smith

Does Quality Differentiate your Business?

 
Small businesses live everyday what Harvard and Stanford recently reported: advertising and signage extends brand awareness but does not address perceived quality.
As a consumer, I don’t want my time wasted with low quality or worse, high priced low quality.  So what quality metrics can businesses strive for?
How good is 99.9%? is asked by authors [...]

Posted on September 19, 2009 - by Janet Smith

Mourning for the Allergy Sufferer

Welcome to my world.  I wake each morning, (that is, if I’ve slept at all through the toss and turn of the long nocturne) to a pounding headache, stuffy nose and puffy eyes.  That’s for starters.
When I stumble to the bathroom, I’m greeted in the mirror by a lady I remotely recognize whose eyes are [...]