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	<title>Janet Smith - 5D Marketing - Business Strategies, Social Responsibility and Shareholder Value &#187; Blog</title>
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	<link>http://janetsmith5d.com</link>
	<description>Differentiate Your Business</description>
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		<title>&#8216;Social Media Revolution&#8217; from Socialnomics</title>
		<link>http://janetsmith5d.com/social-media-revolution-from-socialnomics/</link>
		<comments>http://janetsmith5d.com/social-media-revolution-from-socialnomics/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 01:16:30 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[About Janet's]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[corporate awareness]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=943</guid>
		<description><![CDATA[Socialnomics explores the impact social media has on companies who are developing and marketing products to reach consumers directly eliminating middleman waste. Author Erik Qualman has several other thought provoking videos like Social Media ROI.

Turn it up..!]]></description>
		<wfw:commentRss>http://janetsmith5d.com/social-media-revolution-from-socialnomics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 predictions: Social Media Time Warp, Green Overload, Transparency and More.</title>
		<link>http://janetsmith5d.com/2010-predictions-social-media-time-warp-green-overload-transparency-and-more/</link>
		<comments>http://janetsmith5d.com/2010-predictions-social-media-time-warp-green-overload-transparency-and-more/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:48:31 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[The Home Front]]></category>
		<category><![CDATA[2010 predictions]]></category>
		<category><![CDATA[business strategies renewable energy]]></category>
		<category><![CDATA[certify small businesses]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[green advertising]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=903</guid>
		<description><![CDATA[This decade has one similarity to every decade prior:  whether you are Bill Gates or destitute, everyone has 24 hours in a day. Time is the great equalizer and every decade delivers huge technology changes on how to spend ones 24 hour period.
 
This analysis does not recap how technology has changed the last decade.  It [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/2010-predictions-social-media-time-warp-green-overload-transparency-and-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Copenhagen, Africa Raises Awareness Via Media Focus on Climate</title>
		<link>http://janetsmith5d.com/africa-raises-awareness-through-media-focus-on-copenhagen/</link>
		<comments>http://janetsmith5d.com/africa-raises-awareness-through-media-focus-on-copenhagen/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 20:51:39 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Africa and copenhagen]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[energy infrastructure in Africa]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[pr strategies for renewable energy]]></category>
		<category><![CDATA[reporting greenhouse gas emissions]]></category>
		<category><![CDATA[UN climate summit]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=876</guid>
		<description><![CDATA[A lesson learned for media attention is being taught by African delegates at recent climate conferences:  if you want attention: threaten to walk out, threaten again and if necessary walk out.  Someone will notice and broadcast it.
African delegates walked out of Barcelona&#8217;s climate change conference in early November, and as identified by search engines like Twitter and YouTube (One [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/africa-raises-awareness-through-media-focus-on-copenhagen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategy for News Sites: The Rest is Still Unwritten</title>
		<link>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/</link>
		<comments>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 01:33:20 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[action items]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[business models for news sites]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[price elasticity]]></category>
		<category><![CDATA[SWOT analysis]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=834</guid>
		<description><![CDATA[I was driving the other day when my 13 year old said, &#8220;Mom, what is black and white and red all over?  A newspaper!&#8221;  My initial thought was &#8230;well not anymore&#8230;
It is refreshing to read an uproar on blogs, and healthy as well.
So, journalists, you got your butt whooped by innovative marketing that disrupted your industry [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tough love for Newspapers: Will They Embrace Change?</title>
		<link>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/</link>
		<comments>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:09:09 +0000</pubDate>
		<dc:creator>Janet Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=818</guid>
		<description><![CDATA[The infrastructure of a business model is evaluated one niche market, one customer segment at a time.  It’s hard work.  It takes quantifiable research.  It takes experience to know when to proceed with the analysis and when to cut bait. 
But the first requirement is objectivity.
This may be a little tough for passionate, dedicated intelligent journalists [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Green Advertising Overload Blocking Successful Value Propositions?</title>
		<link>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/</link>
		<comments>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:09:10 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=704</guid>
		<description><![CDATA[People are busy, consumers are fatigued with too much advertising and really don’t get how their vacuum is now, “Green!” No doubt, high caliber advertising can deliver valuable information creatively, but the past economic prosperity has created advertising overload.  
Overload becomes lack of action and lack of action creates more advertising attempting to justify a premium price for [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Business Models for Newspapers: Let the old one R.I.P.</title>
		<link>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/</link>
		<comments>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:51:43 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[investigative journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=739</guid>
		<description><![CDATA[
Unfortunately, there are many intelligent, experienced, passionate professionals who are casualties of newspapers, many who recognize that the existing business model has been outdated for over a decade.  The old infrastructures&#8217; revenue model is dying and should be; it is time to pay final respects, and allow the old model to rest in peace.  For [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Corporate Social Responsibility Programs Increasing Shareholder Value?</title>
		<link>http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/</link>
		<comments>http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 22:09:44 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[CO2]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[shareholder value]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[voluntary market]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=528</guid>
		<description><![CDATA[More and more, executives in mega-enterprise-wide companies are doing the right thing: diligently implementing processes to measure and manage carbon emissions, not an easy feat in a worldwide supply chain.  Energy efficiency, reuse and water conservation are hitting top-of-mind-awareness for many CEOs and their efforts are packaged, positioned and presented in corporate sustainability reports (CSR).
]]></description>
		<wfw:commentRss>http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>‘Sell News Online’: Three Words that Do Not Go Together</title>
		<link>http://janetsmith5d.com/%e2%80%98sell-news-online%e2%80%99-three-words-that-do-not-go-together/</link>
		<comments>http://janetsmith5d.com/%e2%80%98sell-news-online%e2%80%99-three-words-that-do-not-go-together/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 20:51:35 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[unique visitors]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=715</guid>
		<description><![CDATA[Remember the scene in Blazing Saddles when the sheriff installed a toll booth in the middle of the prairie, and all the bad guys lined up on horseback to pitch a dime in the turnstile rather than ride around the gate?  Classic 1974 Mel Brooks; revisited with a twist of 2009 irony.
After the U.C. Berkeley Media [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/%e2%80%98sell-news-online%e2%80%99-three-words-that-do-not-go-together/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Firms Invest in Carbon Counting, but what Marketing Gain is Achieved?</title>
		<link>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/</link>
		<comments>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 15:15:44 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[accounting for carbon]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[calculating carbon emissions]]></category>
		<category><![CDATA[carbon counting]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[counting emissions]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[greenhouse gas emission reduction]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Renewable energy]]></category>
		<category><![CDATA[reporting greenhouse gas emissions]]></category>
		<category><![CDATA[supply chain metrics]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=682</guid>
		<description><![CDATA[Corporations like GE have spent the price of a small country on programs like Ecomagination, but are the investments generating brand loyalty and top of mind awareness commensurate with their green efforts?
Three interesting reports were issued recently: 

Quarterly update of the EPA&#8217;s National Top 50 Green Power Purchasers.
The 2009 ImagePower Green Brands study, an international study conducted by WPP agencies [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Counting Emissions: One Product Line, One SKU, and One Supply Chain Vendor at a Time.</title>
		<link>http://janetsmith5d.com/counting-emissions-one-product-line-one-sku-and-one-supply-chain-vendor-at-a-time/</link>
		<comments>http://janetsmith5d.com/counting-emissions-one-product-line-one-sku-and-one-supply-chain-vendor-at-a-time/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 19:43:08 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[accounting for carbon]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[counting emissions]]></category>
		<category><![CDATA[enterprise sofware]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Renewable Energy Markets]]></category>
		<category><![CDATA[reporting greenhouse gas emissions]]></category>
		<category><![CDATA[supply chain]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=656</guid>
		<description><![CDATA[Public reporting companies live every day, “If you can’t measure it, you can’t manage it.”  They also know that capturing these carbon metrics is about as much fun as calculating mark-to-market, required by Sarbanes-Oxley. 

Imagine having to answer the probing question, “What are your emissions, your forecasts and how are you improving the numbers?”   
]]></description>
		<wfw:commentRss>http://janetsmith5d.com/counting-emissions-one-product-line-one-sku-and-one-supply-chain-vendor-at-a-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simplifying Renewable Energy Messages</title>
		<link>http://janetsmith5d.com/simplifying-renewable-energy-messages/</link>
		<comments>http://janetsmith5d.com/simplifying-renewable-energy-messages/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 10:30:11 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[clean energy in my state]]></category>
		<category><![CDATA[climate change reports]]></category>
		<category><![CDATA[environmental journalism]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[green power available by state]]></category>
		<category><![CDATA[journalists focused on clean energy]]></category>
		<category><![CDATA[simplifying renewable energy messages]]></category>
		<category><![CDATA[understanding clean energy]]></category>
		<category><![CDATA[voluntary renewable energy markets]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=525</guid>
		<description><![CDATA[Regardless if you believe reports on climate change, it doesn’t matter; the smoke belching out of tailpipes and factories worldwide...it’s just not good.   ]]></description>
		<wfw:commentRss>http://janetsmith5d.com/simplifying-renewable-energy-messages/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Demystifying Green Power: Benefits of Clean Energy are Available to All</title>
		<link>http://janetsmith5d.com/if-renewable-energy-was-a-demystifying-green-power/</link>
		<comments>http://janetsmith5d.com/if-renewable-energy-was-a-demystifying-green-power/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 17:23:47 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[cellphones]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[CO2 emissions]]></category>
		<category><![CDATA[emit less carbon]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[hydro power]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[REC]]></category>
		<category><![CDATA[reduce global warming]]></category>
		<category><![CDATA[Renewable energy]]></category>
		<category><![CDATA[renewable energy certificate]]></category>
		<category><![CDATA[renewable energy standard]]></category>
		<category><![CDATA[renewable portfolio standard]]></category>
		<category><![CDATA[RES]]></category>
		<category><![CDATA[solar power]]></category>
		<category><![CDATA[states RES]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[voluntary market]]></category>
		<category><![CDATA[wind power]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=365</guid>
		<description><![CDATA[Green Power, like telephones has evolved. The EPA had to think out of the box, and came up with this cool way to have the benefits of clean energy available to everyone everywhere just like a cell phone.  Green Power is available to those who live in a site physically 'connected' to a renewable energy source like wind, solar, biomass or hydro, or not.]]></description>
		<wfw:commentRss>http://janetsmith5d.com/if-renewable-energy-was-a-demystifying-green-power/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertisers Are Customers, How Newspapers can Win Our Business</title>
		<link>http://janetsmith5d.com/top-5-ways-newspapers-can-win-our-business/</link>
		<comments>http://janetsmith5d.com/top-5-ways-newspapers-can-win-our-business/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 17:22:20 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertisers are customers]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[expectations for newspapers]]></category>
		<category><![CDATA[frustration with advertising]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media business strategy]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers and advertising]]></category>
		<category><![CDATA[newspapers future]]></category>
		<category><![CDATA[paid for content]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>
		<category><![CDATA[small business investment in newspapers]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[unique visitors]]></category>
		<category><![CDATA[web journalists]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=298</guid>
		<description><![CDATA[Dear Newspapers:
We know you need us and ironically we would like to work with you.  No, I’m not a big box store like Macy’s or even Toyota or BofA.  I’m not representing restaurants, hotels, convention centers or classified advertisers.  I’m the voice of millions of small businesses in Every City, USA that needs you to [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/top-5-ways-newspapers-can-win-our-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Advertising Fatigue:  When  E=mc squared Generates Negative Energy</title>
		<link>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/</link>
		<comments>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:18:39 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[cost of advertising]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pop-ups]]></category>
		<category><![CDATA[qualified leads]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[return on advertising investment]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[signage results]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=295</guid>
		<description><![CDATA[ 
Do ads fail because of the wrong medium, product, price or timing?
One of the above…all of the above or …. none of the above&#8230;?
Our greatest gift is our attention and our greatest commodity is our time; we are just plain busy; we have a lot to do.  What if the mass of advertisers vying for [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Strategies for Renewable Energy</title>
		<link>http://janetsmith5d.com/business-strategies-for-renewable-energy/</link>
		<comments>http://janetsmith5d.com/business-strategies-for-renewable-energy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:15:58 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[2015 and climate change]]></category>
		<category><![CDATA[Age of Stupid]]></category>
		<category><![CDATA[alignment of utility customers]]></category>
		<category><![CDATA[branding energy]]></category>
		<category><![CDATA[capital needs for green power]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[channel development in energy]]></category>
		<category><![CDATA[CO2 emission]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[energy leaders]]></category>
		<category><![CDATA[green energy]]></category>
		<category><![CDATA[green tags]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovative business strategies]]></category>
		<category><![CDATA[loyalty from consumers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing renewable energy]]></category>
		<category><![CDATA[photovoltaic solar panels]]></category>
		<category><![CDATA[positioning energy messages]]></category>
		<category><![CDATA[renewable energy development]]></category>
		<category><![CDATA[Renewable Energy Markets]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[simplification of message]]></category>
		<category><![CDATA[simplifications]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[white tags]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=292</guid>
		<description><![CDATA[I attended the Renewable Energy Markets (REM) show in Atlanta in September where influential key players in renewable energy including power marketers, developers and manufacturers, large purchasers, retail and wholesale green power suppliers, electric utilities, and government agencies have gathered annually for 15 years to discuss the major issues facing the industry. I also took [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/business-strategies-for-renewable-energy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>That Pain May Not Be a Hamstring Pull, it May Be Sciatica</title>
		<link>http://janetsmith5d.com/that-pain-may-not-be-a-hamstring-pull-it-may-be-sciatica/</link>
		<comments>http://janetsmith5d.com/that-pain-may-not-be-a-hamstring-pull-it-may-be-sciatica/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 21:20:08 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[About Janet's]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[hamstring pull]]></category>
		<category><![CDATA[motorcycle accident]]></category>
		<category><![CDATA[pain management]]></category>
		<category><![CDATA[physical therapy]]></category>
		<category><![CDATA[sciatica]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=858</guid>
		<description><![CDATA[Most people do not know (and until recently, I was one of them) that bulging or herniated discs in the very common L5 or S1 area can cause sciatica, leg pain that initially can feel very similar to a hamstring pull.  Although sciatica is usually caused with a back injury, it does not necessarily cause back pain.  As the sciatic nerve becomes more inflamed, it includes shooting horrific pain down the entire leg, causing the leg owner to take said leg to the doctor to confirm that pain is not a hamstring.]]></description>
		<wfw:commentRss>http://janetsmith5d.com/that-pain-may-not-be-a-hamstring-pull-it-may-be-sciatica/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Quality Differentiate your Business?</title>
		<link>http://janetsmith5d.com/163/</link>
		<comments>http://janetsmith5d.com/163/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:32:10 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising results]]></category>
		<category><![CDATA[billboard results]]></category>
		<category><![CDATA[businesses need to advertise]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Follow up sales]]></category>
		<category><![CDATA[leads from signage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[perceptions about advertising]]></category>
		<category><![CDATA[quality businesses]]></category>
		<category><![CDATA[request feedback from customers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Service keeps customers]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=163</guid>
		<description><![CDATA[ 
Small businesses live everyday what Harvard and Stanford recently reported: advertising and signage extends brand awareness but does not address perceived quality.
As a consumer, I don’t want my time wasted with low quality or worse, high priced low quality.  So what quality metrics can businesses strive for? 
How good is 99.9%? is asked by authors [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/163/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mourning for the Allergy Sufferer</title>
		<link>http://janetsmith5d.com/mourning-for-the-allergy-sufferer/</link>
		<comments>http://janetsmith5d.com/mourning-for-the-allergy-sufferer/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 17:29:26 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[The Home Front]]></category>
		<category><![CDATA[Air Conditioning AC vendors]]></category>
		<category><![CDATA[allergic reactions]]></category>
		<category><![CDATA[indoor air quality]]></category>
		<category><![CDATA[palm beach county florida contractors]]></category>
		<category><![CDATA[remove allergens]]></category>
		<category><![CDATA[Trane Clean Air Effects]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=498</guid>
		<description><![CDATA[Welcome to my world.  I wake each morning, (that is, if I’ve slept at all through the toss and turn of the long nocturne) to a pounding headache, stuffy nose and puffy eyes.  That’s for starters.
When I stumble to the bathroom, I’m greeted in the mirror by a lady I remotely recognize whose eyes are [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/mourning-for-the-allergy-sufferer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Earn my Trust and I will Give you my Loyalty</title>
		<link>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/</link>
		<comments>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 12:42:29 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[create consistent growing revenue base]]></category>
		<category><![CDATA[creating trust and long-term relationships]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[establishing a loyal customer base]]></category>
		<category><![CDATA[generating a positive online experience]]></category>
		<category><![CDATA[how your customers win online]]></category>
		<category><![CDATA[identifying your competitive advantages]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=535</guid>
		<description><![CDATA[ The following addresses today’s attributes of consumers making buying decisions online:

Buzz can be bought &#8211;&#62; trust issues are rampant
A person’s attention is their gift &#8211;&#62; time is our most precious commodity
The internet is a 24&#215;7 price check &#8211;&#62; online searches are online finds
Vet, parse, get to the point! &#8211;&#62; deliver quality quickly
Build relationships with helpful [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
