Archive for the ‘Green Marketing’ Category

Posted on January 5, 2010 - by Janet Smith

2010 predictions: Social Media Time Warp, Green Overload, Transparency and More.

This decade has one similarity to every decade prior:  whether you are Bill Gates or destitute, everyone has 24 hours in a day. Time is the great equalizer and every decade delivers huge technology changes on how to spend ones 24 hour period.
 
This analysis does not recap how technology has changed the last decade.  It [...]

Posted on December 10, 2009 - by Janet Smith

In Copenhagen, Africa Raises Awareness Via Media Focus on Climate

A lesson learned for media attention is being taught by African delegates at recent climate conferences:  if you want attention: threaten to walk out, threaten again and if necessary walk out.  Someone will notice and broadcast it.
African delegates walked out of Barcelona’s climate change conference in early November, and as identified by search engines like Twitter and YouTube (One [...]

Posted on October 22, 2009 - by Janet Smith

Is Green Advertising Overload Blocking Successful Value Propositions?

People are busy, consumers are fatigued with too much advertising and really don’t get how their vacuum is now, “Green!” No doubt, high caliber advertising can deliver valuable information creatively, but the past economic prosperity has created advertising overload.  
Overload becomes lack of action and lack of action creates more advertising attempting to justify a premium price for [...]

Posted on October 13, 2009 - by Janet Smith

Are Corporate Social Responsibility Programs Increasing Shareholder Value?

More and more, executives in mega-enterprise-wide companies are doing the right thing: diligently implementing processes to measure and manage carbon emissions, not an easy feat in a worldwide supply chain. Energy efficiency, reuse and water conservation are hitting top-of-mind-awareness for many CEOs and their efforts are packaged, positioned and presented in corporate sustainability reports (CSR).

Posted on October 5, 2009 - by Janet Smith

Firms Invest in Carbon Counting, but what Marketing Gain is Achieved?

Corporations like GE have spent the price of a small country on programs like Ecomagination, but are the investments generating brand loyalty and top of mind awareness commensurate with their green efforts?
Three interesting reports were issued recently: 

Quarterly update of the EPA’s National Top 50 Green Power Purchasers.
The 2009 ImagePower Green Brands study, an international study conducted by WPP agencies [...]

Posted on October 2, 2009 - by Janet Smith

Counting Emissions: One Product Line, One SKU, and One Supply Chain Vendor at a Time.

Public reporting companies live every day, “If you can’t measure it, you can’t manage it.” They also know that capturing these carbon metrics is about as much fun as calculating mark-to-market, required by Sarbanes-Oxley.

Imagine having to answer the probing question, “What are your emissions, your forecasts and how are you improving the numbers?”

Posted on October 1, 2009 - by Janet Smith

Simplifying Renewable Energy Messages

Regardless if you believe reports on climate change, it doesn’t matter; the smoke belching out of tailpipes and factories worldwide…it’s just not good.

Posted on September 25, 2009 - by Janet Smith

Demystifying Green Power: Benefits of Clean Energy are Available to All

Green Power, like telephones has evolved. The EPA had to think out of the box, and came up with this cool way to have the benefits of clean energy available to everyone everywhere just like a cell phone. Green Power is available to those who live in a site physically ‘connected’ to a renewable energy source like wind, solar, biomass or hydro, or not.

Posted on September 24, 2009 - by Janet Smith

Business Strategies for Renewable Energy

I attended the Renewable Energy Markets (REM) show in Atlanta in September where influential key players in renewable energy including power marketers, developers and manufacturers, large purchasers, retail and wholesale green power suppliers, electric utilities, and government agencies have gathered annually for 15 years to discuss the major issues facing the industry. I also took [...]