Comments for Janet Smith - 5D Marketing - Business Strategies, Social Responsibility and Shareholder Value http://janetsmith5d.com Differentiate Your Business Thu, 22 Oct 2009 02:25:21 -0700 http://wordpress.org/?v=2.8.2 hourly 1 Comment on Are Corporate Social Responsibility Programs Increasing Shareholder Value? by uberVU - social comments http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/comment-page-1/#comment-7 uberVU - social comments Thu, 22 Oct 2009 02:25:21 +0000 http://janetsmith5d.com/?p=528#comment-7 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by janetsmith5d: New post: Are Corporate Social Responsibility Programs Increasing Shareholder Value? (http://cli.gs/aDHWa)... Social comments and analytics for this post…

This post was mentioned on Twitter by janetsmith5d: New post: Are Corporate Social Responsibility Programs Increasing Shareholder Value? (http://cli.gs/aDHWa)…

]]> Comment on Firms Invest in Carbon Counting, but what Marketing Gain is Achieved? by Wendy Cobrda http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/comment-page-1/#comment-6 Wendy Cobrda Tue, 13 Oct 2009 15:28:37 +0000 http://janetsmith5d.com/?p=682#comment-6 Bottom line? The impact of consumer perception on corporate reality is clear: if consumers don't know about corporations' sustainability initiatives, those efforts will not be fully realized. The Earthsense team survey collected detailed data from 30,000 respondents with regards to 350+ companies. Key questions were analyzed: 1. How much do you think sustainability is an important part of how they do business? 2. What direct impact on the environment do you think the main products they make or distribute have? 3. If it was possible and you had the funds, how likely would you be to invest in this company? 4. How likely is it that you would recommend this company to a friend or colleague? Free copies of individual company reports can be had here: http://www.earthsense.com/indicator.php And for a copy of the "greenpaper"... go to GreenBiz.com http://www.greenbiz.com/research/report/2009/02/13/bringing-consumer-perspective-csr-reporting Bottom line? The impact of consumer perception on corporate reality is clear: if consumers don’t know about corporations’ sustainability initiatives, those efforts will not be fully realized.

The Earthsense team survey collected detailed data from 30,000 respondents with regards to 350+ companies. Key questions were analyzed:

1. How much do you think sustainability is an important part of how they do business?

2. What direct impact on the environment do you think the main products they make or distribute have?

3. If it was possible and you had the funds, how likely would you be to invest in this company?

4. How likely is it that you would recommend this company to a friend or colleague?

Free copies of individual company reports can be had here:

http://www.earthsense.com/indicator.php

And for a copy of the “greenpaper”… go to GreenBiz.com

http://www.greenbiz.com/research/report/2009/02/13/bringing-consumer-perspective-csr-reporting

]]> Comment on Simplifying Renewable Energy Messages by Jason http://janetsmith5d.com/simplifying-renewable-energy-messages/comment-page-1/#comment-4 Jason Tue, 13 Oct 2009 02:23:29 +0000 http://janetsmith5d.com/?p=525#comment-4 Driving through Michigan and New York we drove through some of these wind farms. Good post and I will talk to FPL about some green energy! Driving through Michigan and New York we drove through some of these wind farms. Good post and I will talk to FPL about some green energy!

]]> Comment on Demystifying Green Power: Benefits of Clean Energy are Available to All by Simplifying Renewable Energy Messages | Janet Smith - 5 D Marketing http://janetsmith5d.com/if-renewable-energy-was-a-demystifying-green-power/comment-page-1/#comment-3 Simplifying Renewable Energy Messages | Janet Smith - 5 D Marketing Thu, 01 Oct 2009 10:30:21 +0000 http://janetsmith5d.com/?p=365#comment-3 [...] the U.S. Department of Energy.  If you want to learn simply how it works, see previous posts, Demystifying Green Power or read Overview of Green Power Markets for a more technical view.  Because knowledge is power. [...] [...] the U.S. Department of Energy.  If you want to learn simply how it works, see previous posts, Demystifying Green Power or read Overview of Green Power Markets for a more technical view.  Because knowledge is power. [...]

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