Comments on: Firms Invest in Carbon Counting, but what Marketing Gain is Achieved? http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/ Differentiate Your Business Thu, 22 Oct 2009 02:25:21 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: Wendy Cobrda http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/comment-page-1/#comment-6 Wendy Cobrda Tue, 13 Oct 2009 15:28:37 +0000 http://janetsmith5d.com/?p=682#comment-6 Bottom line? The impact of consumer perception on corporate reality is clear: if consumers don't know about corporations' sustainability initiatives, those efforts will not be fully realized. The Earthsense team survey collected detailed data from 30,000 respondents with regards to 350+ companies. Key questions were analyzed: 1. How much do you think sustainability is an important part of how they do business? 2. What direct impact on the environment do you think the main products they make or distribute have? 3. If it was possible and you had the funds, how likely would you be to invest in this company? 4. How likely is it that you would recommend this company to a friend or colleague? Free copies of individual company reports can be had here: http://www.earthsense.com/indicator.php And for a copy of the "greenpaper"... go to GreenBiz.com http://www.greenbiz.com/research/report/2009/02/13/bringing-consumer-perspective-csr-reporting Bottom line? The impact of consumer perception on corporate reality is clear: if consumers don’t know about corporations’ sustainability initiatives, those efforts will not be fully realized.

The Earthsense team survey collected detailed data from 30,000 respondents with regards to 350+ companies. Key questions were analyzed:

1. How much do you think sustainability is an important part of how they do business?

2. What direct impact on the environment do you think the main products they make or distribute have?

3. If it was possible and you had the funds, how likely would you be to invest in this company?

4. How likely is it that you would recommend this company to a friend or colleague?

Free copies of individual company reports can be had here:

http://www.earthsense.com/indicator.php

And for a copy of the “greenpaper”… go to GreenBiz.com

http://www.greenbiz.com/research/report/2009/02/13/bringing-consumer-perspective-csr-reporting

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