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	<title>Janet Smith - 5D Marketing - Sales and Marketing Strategies to Increase Shareholder Value &#187; differentiate your business</title>
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	<link>http://janetsmith5d.com</link>
	<description>Differentiate Your Business</description>
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		<title>&#8216;Social Media Revolution&#8217; from Socialnomics</title>
		<link>http://janetsmith5d.com/social-media-revolution-from-socialnomics/</link>
		<comments>http://janetsmith5d.com/social-media-revolution-from-socialnomics/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 01:16:30 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[About Janet's]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[corporate awareness]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=943</guid>
		<description><![CDATA[Socialnomics explores the impact social media has on companies who are developing and marketing products to reach consumers directly eliminating middleman waste. Author Erik Qualman has several other thought provoking videos like Social Media ROI.

Turn it up..!]]></description>
		<wfw:commentRss>http://janetsmith5d.com/social-media-revolution-from-socialnomics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 predictions: Social Media Time Warp, Green Overload, Transparency and More.</title>
		<link>http://janetsmith5d.com/2010-predictions-social-media-time-warp-green-overload-transparency-and-more/</link>
		<comments>http://janetsmith5d.com/2010-predictions-social-media-time-warp-green-overload-transparency-and-more/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:48:31 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[The Home Front]]></category>
		<category><![CDATA[2010 predictions]]></category>
		<category><![CDATA[business strategies renewable energy]]></category>
		<category><![CDATA[certify small businesses]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[green advertising]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=903</guid>
		<description><![CDATA[This decade has one similarity to every decade prior:  whether you are Bill Gates or destitute, everyone has 24 hours in a day. Time is the great equalizer and every decade delivers huge technology changes on how to spend ones 24 hour period.
 
This analysis does not recap how technology has changed the last decade.  It [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategy for News Sites: The Rest is Still Unwritten</title>
		<link>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/</link>
		<comments>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 01:33:20 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[action items]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[business models for news sites]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[price elasticity]]></category>
		<category><![CDATA[SWOT analysis]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=834</guid>
		<description><![CDATA[I was driving the other day when my 13 year old said, &#8220;Mom, what is black and white and red all over?  A newspaper!&#8221;  My initial thought was &#8230;well not anymore&#8230;
It is refreshing to read an uproar on blogs, and healthy as well.
So, journalists, you got your butt whooped by innovative marketing that disrupted your industry [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tough love for Newspapers: Will They Embrace Change?</title>
		<link>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/</link>
		<comments>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:09:09 +0000</pubDate>
		<dc:creator>Janet Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=818</guid>
		<description><![CDATA[The infrastructure of a business model is evaluated one niche market, one customer segment at a time.  It’s hard work.  It takes quantifiable research.  It takes experience to know when to proceed with the analysis and when to cut bait. 
But the first requirement is objectivity.
This may be a little tough for passionate, dedicated intelligent journalists [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Green Advertising Overload Blocking Successful Value Propositions?</title>
		<link>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/</link>
		<comments>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:09:10 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=704</guid>
		<description><![CDATA[People are busy, consumers are fatigued with too much advertising and really don’t get how their vacuum is now, “Green!” No doubt, high caliber advertising can deliver valuable information creatively, but the past economic prosperity has created advertising overload.  
Overload becomes lack of action and lack of action creates more advertising attempting to justify a premium price for [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Business Models for Newspapers: Let the old one R.I.P.</title>
		<link>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/</link>
		<comments>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:51:43 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[investigative journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=739</guid>
		<description><![CDATA[
Unfortunately, there are many intelligent, experienced, passionate professionals who are casualties of newspapers, many who recognize that the existing business model has been outdated for over a decade.  The old infrastructures&#8217; revenue model is dying and should be; it is time to pay final respects, and allow the old model to rest in peace.  For [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Corporate Social Responsibility Programs Increasing Shareholder Value?</title>
		<link>http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/</link>
		<comments>http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 22:09:44 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[CO2]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[shareholder value]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[voluntary market]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=528</guid>
		<description><![CDATA[More and more, executives in mega-enterprise-wide companies are doing the right thing: diligently implementing processes to measure and manage carbon emissions, not an easy feat in a worldwide supply chain.  Energy efficiency, reuse and water conservation are hitting top-of-mind-awareness for many CEOs and their efforts are packaged, positioned and presented in corporate sustainability reports (CSR).
]]></description>
		<wfw:commentRss>http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Firms Invest in Carbon Counting, but what Marketing Gain is Achieved?</title>
		<link>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/</link>
		<comments>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 15:15:44 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[accounting for carbon]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[calculating carbon emissions]]></category>
		<category><![CDATA[carbon counting]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[counting emissions]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[greenhouse gas emission reduction]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Renewable energy]]></category>
		<category><![CDATA[reporting greenhouse gas emissions]]></category>
		<category><![CDATA[supply chain metrics]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=682</guid>
		<description><![CDATA[Corporations like GE have spent the price of a small country on programs like Ecomagination, but are the investments generating brand loyalty and top of mind awareness commensurate with their green efforts?
Three interesting reports were issued recently: 

Quarterly update of the EPA&#8217;s National Top 50 Green Power Purchasers.
The 2009 ImagePower Green Brands study, an international study conducted by WPP agencies [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising Fatigue:  When  E=mc squared Generates Negative Energy</title>
		<link>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/</link>
		<comments>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:18:39 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[cost of advertising]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pop-ups]]></category>
		<category><![CDATA[qualified leads]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[return on advertising investment]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[signage results]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=295</guid>
		<description><![CDATA[ 
Do ads fail because of the wrong medium, product, price or timing?
One of the above…all of the above or …. none of the above&#8230;?
Our greatest gift is our attention and our greatest commodity is our time; we are just plain busy; we have a lot to do.  What if the mass of advertisers vying for [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Quality Differentiate your Business?</title>
		<link>http://janetsmith5d.com/163/</link>
		<comments>http://janetsmith5d.com/163/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:32:10 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising results]]></category>
		<category><![CDATA[billboard results]]></category>
		<category><![CDATA[businesses need to advertise]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Follow up sales]]></category>
		<category><![CDATA[leads from signage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[perceptions about advertising]]></category>
		<category><![CDATA[quality businesses]]></category>
		<category><![CDATA[request feedback from customers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Service keeps customers]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=163</guid>
		<description><![CDATA[ 
Small businesses live everyday what Harvard and Stanford recently reported: advertising and signage extends brand awareness but does not address perceived quality.
As a consumer, I don’t want my time wasted with low quality or worse, high priced low quality.  So what quality metrics can businesses strive for? 
How good is 99.9%? is asked by authors [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/163/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Earn my Trust and I will Give you my Loyalty</title>
		<link>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/</link>
		<comments>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 12:42:29 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[create consistent growing revenue base]]></category>
		<category><![CDATA[creating trust and long-term relationships]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[establishing a loyal customer base]]></category>
		<category><![CDATA[generating a positive online experience]]></category>
		<category><![CDATA[how your customers win online]]></category>
		<category><![CDATA[identifying your competitive advantages]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=535</guid>
		<description><![CDATA[ The following addresses today’s attributes of consumers making buying decisions online:

Buzz can be bought &#8211;&#62; trust issues are rampant
A person’s attention is their gift &#8211;&#62; time is our most precious commodity
The internet is a 24&#215;7 price check &#8211;&#62; online searches are online finds
Vet, parse, get to the point! &#8211;&#62; deliver quality quickly
Build relationships with helpful [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make the Jump</title>
		<link>http://janetsmith5d.com/about-janet-and-5dmarketing/</link>
		<comments>http://janetsmith5d.com/about-janet-and-5dmarketing/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 04:27:54 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[About Janet's]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://5dmarketing.com/?p=37</guid>
		<description><![CDATA[The 4 blog categories appear very different but have similar threads.  People are busy, consumers are fatigued with too much advertising and really don&#8217;t get how their vacuum is now &#8221;green!&#8221;.  
Owners and GM&#8217;s want to differentiate their businesses and consumers just want to find reliable reputable businesses to get the job done.  
Advertisers are weary as repeated advertising generates few [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/about-janet-and-5dmarketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vet me, please!  Businesses Differentiate on Quality by Having their Reputations Validated</title>
		<link>http://janetsmith5d.com/vet-me-please-businesses-differentiate-on-quality-by-having-their-reputations-validated/</link>
		<comments>http://janetsmith5d.com/vet-me-please-businesses-differentiate-on-quality-by-having-their-reputations-validated/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 16:55:21 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[The Home Front]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[palm beach county florida contractors]]></category>
		<category><![CDATA[qualified leads]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=626</guid>
		<description><![CDATA[ 
Are you confident that your quality and reliability should set you apart from the pack? Are you frustrated because you are an expert craftsman but just another card in the mail, ad in the paper, radio spot, internet search or yellow page listing?
RHS Certified™ is a nationally recognized social network of small businesses that differentiate [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/vet-me-please-businesses-differentiate-on-quality-by-having-their-reputations-validated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CarFax for Contractors? Why Homeowners Need more than Referrals</title>
		<link>http://janetsmith5d.com/carfax-for-contractors-why-homeowners-need-more-than-referrals/</link>
		<comments>http://janetsmith5d.com/carfax-for-contractors-why-homeowners-need-more-than-referrals/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 15:43:44 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[The Home Front]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[palm beach county florida contractors]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>
		<category><![CDATA[referrals for business]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=596</guid>
		<description><![CDATA[ 
 Most people have no time to vet contractors and just want to get the job done right the first time.  Gone are the days when everyone knew the best plumber and builder by name. For many people, finding a good local business quickly is part of everyday life.  Consider that your best friends cousin’s ex-wife [...]]]></description>
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