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	<title>Janet Smith - 5D Marketing - Sales and Marketing Strategies to Increase Shareholder Value &#187; Future of Journalism</title>
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		<title>Strategy for News Sites: The Rest is Still Unwritten</title>
		<link>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/</link>
		<comments>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 01:33:20 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[action items]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[business models for news sites]]></category>
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		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[price elasticity]]></category>
		<category><![CDATA[SWOT analysis]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=834</guid>
		<description><![CDATA[I was driving the other day when my 13 year old said, &#8220;Mom, what is black and white and red all over?  A newspaper!&#8221;  My initial thought was &#8230;well not anymore&#8230;
It is refreshing to read an uproar on blogs, and healthy as well.
So, journalists, you got your butt whooped by innovative marketing that disrupted your industry [...]]]></description>
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		<title>Tough love for Newspapers: Will They Embrace Change?</title>
		<link>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/</link>
		<comments>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:09:09 +0000</pubDate>
		<dc:creator>Janet Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
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		<category><![CDATA[marketing strategies]]></category>
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		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=818</guid>
		<description><![CDATA[The infrastructure of a business model is evaluated one niche market, one customer segment at a time.  It’s hard work.  It takes quantifiable research.  It takes experience to know when to proceed with the analysis and when to cut bait. 
But the first requirement is objectivity.
This may be a little tough for passionate, dedicated intelligent journalists [...]]]></description>
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		<title>New Business Models for Newspapers: Let the old one R.I.P.</title>
		<link>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/</link>
		<comments>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:51:43 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
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		<guid isPermaLink="false">http://janetsmith5d.com/?p=739</guid>
		<description><![CDATA[
Unfortunately, there are many intelligent, experienced, passionate professionals who are casualties of newspapers, many who recognize that the existing business model has been outdated for over a decade.  The old infrastructures&#8217; revenue model is dying and should be; it is time to pay final respects, and allow the old model to rest in peace.  For [...]]]></description>
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		<title>Advertisers Are Customers, How Newspapers can Win Our Business</title>
		<link>http://janetsmith5d.com/top-5-ways-newspapers-can-win-our-business/</link>
		<comments>http://janetsmith5d.com/top-5-ways-newspapers-can-win-our-business/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 17:22:20 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertisers are customers]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[expectations for newspapers]]></category>
		<category><![CDATA[frustration with advertising]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media business strategy]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers and advertising]]></category>
		<category><![CDATA[newspapers future]]></category>
		<category><![CDATA[paid for content]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>
		<category><![CDATA[small business investment in newspapers]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[unique visitors]]></category>
		<category><![CDATA[web journalists]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=298</guid>
		<description><![CDATA[Dear Newspapers:
We know you need us and ironically we would like to work with you.  No, I’m not a big box store like Macy’s or even Toyota or BofA.  I’m not representing restaurants, hotels, convention centers or classified advertisers.  I’m the voice of millions of small businesses in Every City, USA that needs you to [...]]]></description>
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