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	<title>Janet Smith - 5D Marketing - Sales and Marketing Strategies to Increase Shareholder Value &#187; marketing</title>
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	<description>Differentiate Your Business</description>
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		<title>Strategy for News Sites: The Rest is Still Unwritten</title>
		<link>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/</link>
		<comments>http://janetsmith5d.com/strategy-for-news-sites-the-rest-is-still-unwritten/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 01:33:20 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[action items]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[business models for news sites]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[price elasticity]]></category>
		<category><![CDATA[SWOT analysis]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=834</guid>
		<description><![CDATA[I was driving the other day when my 13 year old said, &#8220;Mom, what is black and white and red all over?  A newspaper!&#8221;  My initial thought was &#8230;well not anymore&#8230;
It is refreshing to read an uproar on blogs, and healthy as well.
So, journalists, you got your butt whooped by innovative marketing that disrupted your industry [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tough love for Newspapers: Will They Embrace Change?</title>
		<link>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/</link>
		<comments>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:09:09 +0000</pubDate>
		<dc:creator>Janet Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=818</guid>
		<description><![CDATA[The infrastructure of a business model is evaluated one niche market, one customer segment at a time.  It’s hard work.  It takes quantifiable research.  It takes experience to know when to proceed with the analysis and when to cut bait. 
But the first requirement is objectivity.
This may be a little tough for passionate, dedicated intelligent journalists [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Green Advertising Overload Blocking Successful Value Propositions?</title>
		<link>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/</link>
		<comments>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:09:10 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=704</guid>
		<description><![CDATA[People are busy, consumers are fatigued with too much advertising and really don’t get how their vacuum is now, “Green!” No doubt, high caliber advertising can deliver valuable information creatively, but the past economic prosperity has created advertising overload.  
Overload becomes lack of action and lack of action creates more advertising attempting to justify a premium price for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Business Models for Newspapers: Let the old one R.I.P.</title>
		<link>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/</link>
		<comments>http://janetsmith5d.com/new-business-models-for-newspapers-let-the-old-one-r-i-p/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:51:43 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[investigative journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=739</guid>
		<description><![CDATA[
Unfortunately, there are many intelligent, experienced, passionate professionals who are casualties of newspapers, many who recognize that the existing business model has been outdated for over a decade.  The old infrastructures&#8217; revenue model is dying and should be; it is time to pay final respects, and allow the old model to rest in peace.  For [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Corporate Social Responsibility Programs Increasing Shareholder Value?</title>
		<link>http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/</link>
		<comments>http://janetsmith5d.com/are-corporate-social-responsibility-programs-increasing-shareholder-value/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 22:09:44 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[CO2]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[shareholder value]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[voluntary market]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=528</guid>
		<description><![CDATA[More and more, executives in mega-enterprise-wide companies are doing the right thing: diligently implementing processes to measure and manage carbon emissions, not an easy feat in a worldwide supply chain.  Energy efficiency, reuse and water conservation are hitting top-of-mind-awareness for many CEOs and their efforts are packaged, positioned and presented in corporate sustainability reports (CSR).
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>‘Sell News Online’: Three Words that Do Not Go Together</title>
		<link>http://janetsmith5d.com/%e2%80%98sell-news-online%e2%80%99-three-words-that-do-not-go-together/</link>
		<comments>http://janetsmith5d.com/%e2%80%98sell-news-online%e2%80%99-three-words-that-do-not-go-together/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 20:51:35 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[unique visitors]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=715</guid>
		<description><![CDATA[Remember the scene in Blazing Saddles when the sheriff installed a toll booth in the middle of the prairie, and all the bad guys lined up on horseback to pitch a dime in the turnstile rather than ride around the gate?  Classic 1974 Mel Brooks; revisited with a twist of 2009 irony.
After the U.C. Berkeley Media [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Firms Invest in Carbon Counting, but what Marketing Gain is Achieved?</title>
		<link>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/</link>
		<comments>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 15:15:44 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[accounting for carbon]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[calculating carbon emissions]]></category>
		<category><![CDATA[carbon counting]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[counting emissions]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[greenhouse gas emission reduction]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Renewable energy]]></category>
		<category><![CDATA[reporting greenhouse gas emissions]]></category>
		<category><![CDATA[supply chain metrics]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=682</guid>
		<description><![CDATA[Corporations like GE have spent the price of a small country on programs like Ecomagination, but are the investments generating brand loyalty and top of mind awareness commensurate with their green efforts?
Three interesting reports were issued recently: 

Quarterly update of the EPA&#8217;s National Top 50 Green Power Purchasers.
The 2009 ImagePower Green Brands study, an international study conducted by WPP agencies [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/firms-invest-in-carbon-counting-but-what-marketing-gain-is-achieved/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Counting Emissions: One Product Line, One SKU, and One Supply Chain Vendor at a Time.</title>
		<link>http://janetsmith5d.com/counting-emissions-one-product-line-one-sku-and-one-supply-chain-vendor-at-a-time/</link>
		<comments>http://janetsmith5d.com/counting-emissions-one-product-line-one-sku-and-one-supply-chain-vendor-at-a-time/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 19:43:08 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[accounting for carbon]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[counting emissions]]></category>
		<category><![CDATA[enterprise sofware]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Renewable Energy Markets]]></category>
		<category><![CDATA[reporting greenhouse gas emissions]]></category>
		<category><![CDATA[supply chain]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=656</guid>
		<description><![CDATA[Public reporting companies live every day, “If you can’t measure it, you can’t manage it.”  They also know that capturing these carbon metrics is about as much fun as calculating mark-to-market, required by Sarbanes-Oxley. 

Imagine having to answer the probing question, “What are your emissions, your forecasts and how are you improving the numbers?”   
]]></description>
		<wfw:commentRss>http://janetsmith5d.com/counting-emissions-one-product-line-one-sku-and-one-supply-chain-vendor-at-a-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demystifying Green Power: Benefits of Clean Energy are Available to All</title>
		<link>http://janetsmith5d.com/if-renewable-energy-was-a-demystifying-green-power/</link>
		<comments>http://janetsmith5d.com/if-renewable-energy-was-a-demystifying-green-power/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 17:23:47 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[cellphones]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[CO2 emissions]]></category>
		<category><![CDATA[emit less carbon]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[hydro power]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[REC]]></category>
		<category><![CDATA[reduce global warming]]></category>
		<category><![CDATA[Renewable energy]]></category>
		<category><![CDATA[renewable energy certificate]]></category>
		<category><![CDATA[renewable energy standard]]></category>
		<category><![CDATA[renewable portfolio standard]]></category>
		<category><![CDATA[RES]]></category>
		<category><![CDATA[solar power]]></category>
		<category><![CDATA[states RES]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[voluntary market]]></category>
		<category><![CDATA[wind power]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=365</guid>
		<description><![CDATA[Green Power, like telephones has evolved. The EPA had to think out of the box, and came up with this cool way to have the benefits of clean energy available to everyone everywhere just like a cell phone.  Green Power is available to those who live in a site physically 'connected' to a renewable energy source like wind, solar, biomass or hydro, or not.]]></description>
		<wfw:commentRss>http://janetsmith5d.com/if-renewable-energy-was-a-demystifying-green-power/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertisers Are Customers, How Newspapers can Win Our Business</title>
		<link>http://janetsmith5d.com/top-5-ways-newspapers-can-win-our-business/</link>
		<comments>http://janetsmith5d.com/top-5-ways-newspapers-can-win-our-business/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 17:22:20 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertisers are customers]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[expectations for newspapers]]></category>
		<category><![CDATA[frustration with advertising]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media business strategy]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers and advertising]]></category>
		<category><![CDATA[newspapers future]]></category>
		<category><![CDATA[paid for content]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>
		<category><![CDATA[small business investment in newspapers]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[unique visitors]]></category>
		<category><![CDATA[web journalists]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=298</guid>
		<description><![CDATA[Dear Newspapers:
We know you need us and ironically we would like to work with you.  No, I’m not a big box store like Macy’s or even Toyota or BofA.  I’m not representing restaurants, hotels, convention centers or classified advertisers.  I’m the voice of millions of small businesses in Every City, USA that needs you to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Fatigue:  When  E=mc squared Generates Negative Energy</title>
		<link>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/</link>
		<comments>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:18:39 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[cost of advertising]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pop-ups]]></category>
		<category><![CDATA[qualified leads]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[return on advertising investment]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[signage results]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=295</guid>
		<description><![CDATA[ 
Do ads fail because of the wrong medium, product, price or timing?
One of the above…all of the above or …. none of the above&#8230;?
Our greatest gift is our attention and our greatest commodity is our time; we are just plain busy; we have a lot to do.  What if the mass of advertisers vying for [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Strategies for Renewable Energy</title>
		<link>http://janetsmith5d.com/business-strategies-for-renewable-energy/</link>
		<comments>http://janetsmith5d.com/business-strategies-for-renewable-energy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:15:58 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[2015 and climate change]]></category>
		<category><![CDATA[Age of Stupid]]></category>
		<category><![CDATA[alignment of utility customers]]></category>
		<category><![CDATA[branding energy]]></category>
		<category><![CDATA[capital needs for green power]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[channel development in energy]]></category>
		<category><![CDATA[CO2 emission]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[energy leaders]]></category>
		<category><![CDATA[green energy]]></category>
		<category><![CDATA[green tags]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovative business strategies]]></category>
		<category><![CDATA[loyalty from consumers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing renewable energy]]></category>
		<category><![CDATA[photovoltaic solar panels]]></category>
		<category><![CDATA[positioning energy messages]]></category>
		<category><![CDATA[renewable energy development]]></category>
		<category><![CDATA[Renewable Energy Markets]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[simplification of message]]></category>
		<category><![CDATA[simplifications]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[white tags]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=292</guid>
		<description><![CDATA[I attended the Renewable Energy Markets (REM) show in Atlanta in September where influential key players in renewable energy including power marketers, developers and manufacturers, large purchasers, retail and wholesale green power suppliers, electric utilities, and government agencies have gathered annually for 15 years to discuss the major issues facing the industry. I also took [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/business-strategies-for-renewable-energy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Quality Differentiate your Business?</title>
		<link>http://janetsmith5d.com/163/</link>
		<comments>http://janetsmith5d.com/163/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:32:10 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising results]]></category>
		<category><![CDATA[billboard results]]></category>
		<category><![CDATA[businesses need to advertise]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Follow up sales]]></category>
		<category><![CDATA[leads from signage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[perceptions about advertising]]></category>
		<category><![CDATA[quality businesses]]></category>
		<category><![CDATA[request feedback from customers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Service keeps customers]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=163</guid>
		<description><![CDATA[ 
Small businesses live everyday what Harvard and Stanford recently reported: advertising and signage extends brand awareness but does not address perceived quality.
As a consumer, I don’t want my time wasted with low quality or worse, high priced low quality.  So what quality metrics can businesses strive for? 
How good is 99.9%? is asked by authors [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/163/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Earn my Trust and I will Give you my Loyalty</title>
		<link>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/</link>
		<comments>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 12:42:29 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[create consistent growing revenue base]]></category>
		<category><![CDATA[creating trust and long-term relationships]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[establishing a loyal customer base]]></category>
		<category><![CDATA[generating a positive online experience]]></category>
		<category><![CDATA[how your customers win online]]></category>
		<category><![CDATA[identifying your competitive advantages]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=535</guid>
		<description><![CDATA[ The following addresses today’s attributes of consumers making buying decisions online:

Buzz can be bought &#8211;&#62; trust issues are rampant
A person’s attention is their gift &#8211;&#62; time is our most precious commodity
The internet is a 24&#215;7 price check &#8211;&#62; online searches are online finds
Vet, parse, get to the point! &#8211;&#62; deliver quality quickly
Build relationships with helpful [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/earn-my-trust-and-i-will-give-you-my-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The problem is not being in trouble, the problem is not knowing it</title>
		<link>http://janetsmith5d.com/the-problem-is-not-being-in-trouble-the-problem-is-not-knowing-it/</link>
		<comments>http://janetsmith5d.com/the-problem-is-not-being-in-trouble-the-problem-is-not-knowing-it/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 22:39:19 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[business owners seek prospects]]></category>
		<category><![CDATA[contact your customers]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer solutions]]></category>
		<category><![CDATA[discounted services]]></category>
		<category><![CDATA[finding problems with customers]]></category>
		<category><![CDATA[general managers and client interaction]]></category>
		<category><![CDATA[improve customer relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing experts]]></category>
		<category><![CDATA[meeting customer expectations]]></category>
		<category><![CDATA[outsource marketing]]></category>
		<category><![CDATA[personal touch]]></category>
		<category><![CDATA[personal touch with customers]]></category>
		<category><![CDATA[public relations on the internet]]></category>
		<category><![CDATA[quarterly results and customer satisfaction]]></category>
		<category><![CDATA[referrals for business]]></category>
		<category><![CDATA[request feedback]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=172</guid>
		<description><![CDATA[There is only one way to know what your customers think of your customer service and the overall experience you offer and that is to ask.  Most people are flattered that you care enough about their opinion to ask.  But be careful of the medium, many customer surveys generate negative reactions.  If one a scale [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/the-problem-is-not-being-in-trouble-the-problem-is-not-knowing-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make the Jump</title>
		<link>http://janetsmith5d.com/about-janet-and-5dmarketing/</link>
		<comments>http://janetsmith5d.com/about-janet-and-5dmarketing/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 04:27:54 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[About Janet's]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://5dmarketing.com/?p=37</guid>
		<description><![CDATA[The 4 blog categories appear very different but have similar threads.  People are busy, consumers are fatigued with too much advertising and really don&#8217;t get how their vacuum is now &#8221;green!&#8221;.  
Owners and GM&#8217;s want to differentiate their businesses and consumers just want to find reliable reputable businesses to get the job done.  
Advertisers are weary as repeated advertising generates few [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring Customer Satisfaction, the Inverse View</title>
		<link>http://janetsmith5d.com/how-do-i-measure-customer-satisfaction/</link>
		<comments>http://janetsmith5d.com/how-do-i-measure-customer-satisfaction/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 22:38:52 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[adapt to your customer needs]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[gaining referrals]]></category>
		<category><![CDATA[improvise your business model]]></category>
		<category><![CDATA[loyalty and repeat business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[overcome issues with customers]]></category>
		<category><![CDATA[quality and loyalty]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[repeat business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[satisfied]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[understanding customers satisfaction]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=168</guid>
		<description><![CDATA[Congratulations, regardless of what business you are in, you are in the service business.   Keep the concept of, “What does my customer value in my overall service?” in mind while building your marketing plan.  Delivering what your customer wants and needs generates referrals and customer loyalty, key contributors to your long term success.
The following is [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/how-do-i-measure-customer-satisfaction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vet me, please!  Businesses Differentiate on Quality by Having their Reputations Validated</title>
		<link>http://janetsmith5d.com/vet-me-please-businesses-differentiate-on-quality-by-having-their-reputations-validated/</link>
		<comments>http://janetsmith5d.com/vet-me-please-businesses-differentiate-on-quality-by-having-their-reputations-validated/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 16:55:21 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[The Home Front]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[palm beach county florida contractors]]></category>
		<category><![CDATA[qualified leads]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=626</guid>
		<description><![CDATA[ 
Are you confident that your quality and reliability should set you apart from the pack? Are you frustrated because you are an expert craftsman but just another card in the mail, ad in the paper, radio spot, internet search or yellow page listing?
RHS Certified™ is a nationally recognized social network of small businesses that differentiate [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/vet-me-please-businesses-differentiate-on-quality-by-having-their-reputations-validated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CarFax for Contractors? Why Homeowners Need more than Referrals</title>
		<link>http://janetsmith5d.com/carfax-for-contractors-why-homeowners-need-more-than-referrals/</link>
		<comments>http://janetsmith5d.com/carfax-for-contractors-why-homeowners-need-more-than-referrals/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 15:43:44 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[The Home Front]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[palm beach county florida contractors]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>
		<category><![CDATA[referrals for business]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=596</guid>
		<description><![CDATA[ 
 Most people have no time to vet contractors and just want to get the job done right the first time.  Gone are the days when everyone knew the best plumber and builder by name. For many people, finding a good local business quickly is part of everyday life.  Consider that your best friends cousin’s ex-wife [...]]]></description>
		<wfw:commentRss>http://janetsmith5d.com/carfax-for-contractors-why-homeowners-need-more-than-referrals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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