Posts Tagged ‘recommendations from customers’

Posted on January 5, 2010 - by Janet Smith

2010 predictions: Social Media Time Warp, Green Overload, Transparency and More.

This decade has one similarity to every decade prior:  whether you are Bill Gates or destitute, everyone has 24 hours in a day. Time is the great equalizer and every decade delivers huge technology changes on how to spend ones 24 hour period.
 
This analysis does not recap how technology has changed the last decade.  It [...]

Posted on October 13, 2009 - by Janet Smith

Are Corporate Social Responsibility Programs Increasing Shareholder Value?

More and more, executives in mega-enterprise-wide companies are doing the right thing: diligently implementing processes to measure and manage carbon emissions, not an easy feat in a worldwide supply chain. Energy efficiency, reuse and water conservation are hitting top-of-mind-awareness for many CEOs and their efforts are packaged, positioned and presented in corporate sustainability reports (CSR).

Posted on October 6, 2009 - by Janet Smith

‘Sell News Online’: Three Words that Do Not Go Together

Remember the scene in Blazing Saddles when the sheriff installed a toll booth in the middle of the prairie, and all the bad guys lined up on horseback to pitch a dime in the turnstile rather than ride around the gate?  Classic 1974 Mel Brooks; revisited with a twist of 2009 irony.
After the U.C. Berkeley Media [...]

Posted on August 30, 2009 - by Janet Smith

Earn my Trust and I will Give you my Loyalty

 The following addresses today’s attributes of consumers making buying decisions online:

Buzz can be bought –> trust issues are rampant
A person’s attention is their gift –> time is our most precious commodity
The internet is a 24×7 price check –> online searches are online finds
Vet, parse, get to the point! –> deliver quality quickly
Build relationships with helpful [...]

Posted on August 17, 2009 - by Janet Smith

Make the Jump

The 4 blog categories appear very different but have similar threads.  People are busy, consumers are fatigued with too much advertising and really don’t get how their vacuum is now ”green!”.  
Owners and GM’s want to differentiate their businesses and consumers just want to find reliable reputable businesses to get the job done.  
Advertisers are weary as repeated advertising generates few [...]

Posted on August 14, 2009 - by Janet Smith

Measuring Customer Satisfaction, the Inverse View

Congratulations, regardless of what business you are in, you are in the service business.   Keep the concept of, “What does my customer value in my overall service?” in mind while building your marketing plan.  Delivering what your customer wants and needs generates referrals and customer loyalty, key contributors to your long term success.
The following is [...]

Posted on August 6, 2009 - by Janet Smith

Vet me, please! Businesses Differentiate on Quality by Having their Reputations Validated

 
Are you confident that your quality and reliability should set you apart from the pack? Are you frustrated because you are an expert craftsman but just another card in the mail, ad in the paper, radio spot, internet search or yellow page listing?
RHS Certified™ is a nationally recognized social network of small businesses that differentiate [...]

Posted on July 31, 2009 - by Janet Smith

CarFax for Contractors? Why Homeowners Need more than Referrals

 
 Most people have no time to vet contractors and just want to get the job done right the first time.  Gone are the days when everyone knew the best plumber and builder by name. For many people, finding a good local business quickly is part of everyday life.  Consider that your best friends cousin’s ex-wife [...]