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	<title>Janet Smith - 5D Marketing - Sales and Marketing Strategies to Increase Shareholder Value &#187; sales</title>
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	<link>http://janetsmith5d.com</link>
	<description>Differentiate Your Business</description>
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		<title>Advertising Fatigue:  When  E=mc squared Generates Negative Energy</title>
		<link>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/</link>
		<comments>http://janetsmith5d.com/advertising-fatigue-when-emc-squared-generates-negative-energy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:18:39 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[cost of advertising]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pop-ups]]></category>
		<category><![CDATA[qualified leads]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[return on advertising investment]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[signage results]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=295</guid>
		<description><![CDATA[ 
Do ads fail because of the wrong medium, product, price or timing?
One of the above…all of the above or …. none of the above&#8230;?
Our greatest gift is our attention and our greatest commodity is our time; we are just plain busy; we have a lot to do.  What if the mass of advertisers vying for [...]]]></description>
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		<title>Business Strategies for Renewable Energy</title>
		<link>http://janetsmith5d.com/business-strategies-for-renewable-energy/</link>
		<comments>http://janetsmith5d.com/business-strategies-for-renewable-energy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:15:58 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[2015 and climate change]]></category>
		<category><![CDATA[Age of Stupid]]></category>
		<category><![CDATA[alignment of utility customers]]></category>
		<category><![CDATA[branding energy]]></category>
		<category><![CDATA[capital needs for green power]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[channel development in energy]]></category>
		<category><![CDATA[CO2 emission]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[energy leaders]]></category>
		<category><![CDATA[green energy]]></category>
		<category><![CDATA[green tags]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovative business strategies]]></category>
		<category><![CDATA[loyalty from consumers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing renewable energy]]></category>
		<category><![CDATA[photovoltaic solar panels]]></category>
		<category><![CDATA[positioning energy messages]]></category>
		<category><![CDATA[renewable energy development]]></category>
		<category><![CDATA[Renewable Energy Markets]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[simplification of message]]></category>
		<category><![CDATA[simplifications]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[white tags]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=292</guid>
		<description><![CDATA[I attended the Renewable Energy Markets (REM) show in Atlanta in September where influential key players in renewable energy including power marketers, developers and manufacturers, large purchasers, retail and wholesale green power suppliers, electric utilities, and government agencies have gathered annually for 15 years to discuss the major issues facing the industry. I also took [...]]]></description>
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		<item>
		<title>Does Quality Differentiate your Business?</title>
		<link>http://janetsmith5d.com/163/</link>
		<comments>http://janetsmith5d.com/163/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:32:10 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising results]]></category>
		<category><![CDATA[billboard results]]></category>
		<category><![CDATA[businesses need to advertise]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Follow up sales]]></category>
		<category><![CDATA[leads from signage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[perceptions about advertising]]></category>
		<category><![CDATA[quality businesses]]></category>
		<category><![CDATA[request feedback from customers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Service keeps customers]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=163</guid>
		<description><![CDATA[ 
Small businesses live everyday what Harvard and Stanford recently reported: advertising and signage extends brand awareness but does not address perceived quality.
As a consumer, I don’t want my time wasted with low quality or worse, high priced low quality.  So what quality metrics can businesses strive for? 
How good is 99.9%? is asked by authors [...]]]></description>
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		<item>
		<title>The problem is not being in trouble, the problem is not knowing it</title>
		<link>http://janetsmith5d.com/the-problem-is-not-being-in-trouble-the-problem-is-not-knowing-it/</link>
		<comments>http://janetsmith5d.com/the-problem-is-not-being-in-trouble-the-problem-is-not-knowing-it/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 22:39:19 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[business owners seek prospects]]></category>
		<category><![CDATA[contact your customers]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer solutions]]></category>
		<category><![CDATA[discounted services]]></category>
		<category><![CDATA[finding problems with customers]]></category>
		<category><![CDATA[general managers and client interaction]]></category>
		<category><![CDATA[improve customer relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing experts]]></category>
		<category><![CDATA[meeting customer expectations]]></category>
		<category><![CDATA[outsource marketing]]></category>
		<category><![CDATA[personal touch]]></category>
		<category><![CDATA[personal touch with customers]]></category>
		<category><![CDATA[public relations on the internet]]></category>
		<category><![CDATA[quarterly results and customer satisfaction]]></category>
		<category><![CDATA[referrals for business]]></category>
		<category><![CDATA[request feedback]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=172</guid>
		<description><![CDATA[There is only one way to know what your customers think of your customer service and the overall experience you offer and that is to ask.  Most people are flattered that you care enough about their opinion to ask.  But be careful of the medium, many customer surveys generate negative reactions.  If one a scale [...]]]></description>
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		</item>
		<item>
		<title>Make the Jump</title>
		<link>http://janetsmith5d.com/about-janet-and-5dmarketing/</link>
		<comments>http://janetsmith5d.com/about-janet-and-5dmarketing/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 04:27:54 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[About Janet's]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://5dmarketing.com/?p=37</guid>
		<description><![CDATA[The 4 blog categories appear very different but have similar threads.  People are busy, consumers are fatigued with too much advertising and really don&#8217;t get how their vacuum is now &#8221;green!&#8221;.  
Owners and GM&#8217;s want to differentiate their businesses and consumers just want to find reliable reputable businesses to get the job done.  
Advertisers are weary as repeated advertising generates few [...]]]></description>
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		<item>
		<title>Measuring Customer Satisfaction, the Inverse View</title>
		<link>http://janetsmith5d.com/how-do-i-measure-customer-satisfaction/</link>
		<comments>http://janetsmith5d.com/how-do-i-measure-customer-satisfaction/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 22:38:52 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[adapt to your customer needs]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[gaining referrals]]></category>
		<category><![CDATA[improvise your business model]]></category>
		<category><![CDATA[loyalty and repeat business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[overcome issues with customers]]></category>
		<category><![CDATA[quality and loyalty]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[repeat business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[satisfied]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[understanding customers satisfaction]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=168</guid>
		<description><![CDATA[Congratulations, regardless of what business you are in, you are in the service business.   Keep the concept of, “What does my customer value in my overall service?” in mind while building your marketing plan.  Delivering what your customer wants and needs generates referrals and customer loyalty, key contributors to your long term success.
The following is [...]]]></description>
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