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	<title>Janet Smith - 5D Marketing - Sales and Marketing Strategies to Increase Shareholder Value &#187; value proposition</title>
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	<description>Differentiate Your Business</description>
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		<title>2010 predictions: Social Media Time Warp, Green Overload, Transparency and More.</title>
		<link>http://janetsmith5d.com/2010-predictions-social-media-time-warp-green-overload-transparency-and-more/</link>
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		<pubDate>Tue, 05 Jan 2010 21:48:31 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[The Home Front]]></category>
		<category><![CDATA[2010 predictions]]></category>
		<category><![CDATA[business strategies renewable energy]]></category>
		<category><![CDATA[certify small businesses]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[green advertising]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[referrals as a sales tool]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=903</guid>
		<description><![CDATA[This decade has one similarity to every decade prior:  whether you are Bill Gates or destitute, everyone has 24 hours in a day. Time is the great equalizer and every decade delivers huge technology changes on how to spend ones 24 hour period.
 
This analysis does not recap how technology has changed the last decade.  It [...]]]></description>
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		<title>Tough love for Newspapers: Will They Embrace Change?</title>
		<link>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/</link>
		<comments>http://janetsmith5d.com/tough-love-for-newspapers-will-they-embrace-change/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:09:09 +0000</pubDate>
		<dc:creator>Janet Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[Future of Journalism]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=818</guid>
		<description><![CDATA[The infrastructure of a business model is evaluated one niche market, one customer segment at a time.  It’s hard work.  It takes quantifiable research.  It takes experience to know when to proceed with the analysis and when to cut bait. 
But the first requirement is objectivity.
This may be a little tough for passionate, dedicated intelligent journalists [...]]]></description>
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		<title>Is Green Advertising Overload Blocking Successful Value Propositions?</title>
		<link>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/</link>
		<comments>http://janetsmith5d.com/is-green-advertising-overload-blocking-successful-value-propositions/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:09:10 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Advertising and Journalism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[differentiate your business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=704</guid>
		<description><![CDATA[People are busy, consumers are fatigued with too much advertising and really don’t get how their vacuum is now, “Green!” No doubt, high caliber advertising can deliver valuable information creatively, but the past economic prosperity has created advertising overload.  
Overload becomes lack of action and lack of action creates more advertising attempting to justify a premium price for [...]]]></description>
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		<title>Measuring Customer Satisfaction, the Inverse View</title>
		<link>http://janetsmith5d.com/how-do-i-measure-customer-satisfaction/</link>
		<comments>http://janetsmith5d.com/how-do-i-measure-customer-satisfaction/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 22:38:52 +0000</pubDate>
		<dc:creator>Janet  Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Run Better Biz]]></category>
		<category><![CDATA[adapt to your customer needs]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[gaining referrals]]></category>
		<category><![CDATA[improvise your business model]]></category>
		<category><![CDATA[loyalty and repeat business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>
		<category><![CDATA[overcome issues with customers]]></category>
		<category><![CDATA[quality and loyalty]]></category>
		<category><![CDATA[recommendations from customers]]></category>
		<category><![CDATA[repeat business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[satisfied]]></category>
		<category><![CDATA[satisfied customers]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[understanding customers satisfaction]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://janetsmith5d.com/?p=168</guid>
		<description><![CDATA[Congratulations, regardless of what business you are in, you are in the service business.   Keep the concept of, “What does my customer value in my overall service?” in mind while building your marketing plan.  Delivering what your customer wants and needs generates referrals and customer loyalty, key contributors to your long term success.
The following is [...]]]></description>
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